Pin It: Barry-Roubaix + CLIF Bar Help Protect The Trails

tagged as Blog,Events,Fundraising,Volunteer

Clif Barry Roubaix

There is already plenty to love about the biggest gravel race in the country. It’s a blast, it’s a party, and it’s in our backyard! Now, there’s more to like about Barry-Roubaix thanks to our friends at CLIF. 

This year, Barry-Roubaix is celebrating ten years since a little group ride from Yankee Springs turned into the massive, landmark event that it is today. It’s been incredible to see the “Killer Gravel Road Race” grow into an event that dominates the calendar, the season, and our imagination each year.

We’re already lucky enough to pull beer-pouring duty on race day, where a portion of your sudsy recovery proceeds to go WMMBA. Our volunteers love being the smiling face you’re dreaming of for those tough last few miles to the line, and even last year, gritty and cold and wet, racers wheeled past for something cold as soon as they could!

This year, we’re getting even more help as a part of an innovative program from Clif Bar. “Protect The Places We Play” is a project dedicated to identifying and protecting National Monuments and all public lands that have been identified as at-risk for sale, lease, or development. It’s an effort that has done a lot in a short amount of time, and has also focused its efforts to further support organizations like WMMBA that already work hard for the same goals.

To that end, Clif and Barry-Roubaix have unveiled a 10th Anniversary Pin which will be available at packet pick-up and at the CLIF booth after the race. These $5 keepsakes are a great way to show what’s important you, from gravel to trails, and to show that you support the people who support the trails. Proceeds from the pins will help us build, maintain, and protect our non-motorized recreational opportunities all over West Michigan.

For more about Protect The Places We Play, head here.

There’s still time to get signed up for Barry-Roubaix, and if you’d rather pour beer with us, just shoot an email to wmmbapresident@gmail.com.